Absolute Marketing Tips

Check out an article by  Political commentator Cenk Uygur http://tinyurl.com/b5llo2 about Kellogg’s decision to not extent Michael Phelps contract because of a picture of him smoking marijuana coming to light.

Uygur argues that in 2009 this type of Brand protection doesn’t make sense and is out of date.   He goes on to say that Kellogg’s have insulted a huge chuck of the population by saying this type of behaviour is wrong. 

What about the insult to the other 58% of people who haven’t smoked marijuana?  This really made me think about society today.  I 100% agree with Kellogg’s decision.  Michael Phelps is a national hero.  Somebody that people look up, admire and want to be like.  Why should a brand that promotes their products to children align themselves with such behaviour.  It is like saying, what the hell, do what you like, we still support you. 

Whilst 42% of Americans have admitted to smoking marijuana, I bet they didn’t do it in front of their family, children or boss?

There is a time and place for everything and this isn’t the time for a national hero to be endorsed by such a worldwide brand.

When will society learn that our actions have consequences?  I am sick of people thinking that they can do what they want, when they want and nobody will say a word.  Just look at the state of the governments and political parties across the world. 

Brand’s need to protect their image and also the image of the customers who buy into them.

Good for you Kellogg’s you have my vote.

SEO is often seen as a dark art.  

There is a lot that you can do that is relatively simple, the only problem you will have will time.  But if you want to get the most of your website, there has never been a better time to start looking at your sites search engine optimisation. 

1. Links - the search engines like you having inbound links.  This is where a link comes into your site.  Find out how many incoming links you’ve got by use Link Popularity
2. Sitemap - your site should have sitemap.  If you haven’t already done this, go to Google and create a site map Google Sitemap
3. Content - you need to add relevant content to your site in order to attract your target clients and the search engines. I will be adding free articles to my website for this sole purpose.  Content is what keeps people on your site.  

I came across this interesting article today on the 10 Words to Avoid in 2009 - Copywriting  by Susan Gunelius

http://www.entrepreneur.com/article/printthis/199152.html

I don’t agree with all of them.  But what I would say is that if you are going to use these words in your marketing copy this year, make sure that you can back them up 101%.

We use “Guarantee” in our business.  We offer 100% Guarantee on all our work and training courses.  This has seen our business increase by 200% over the last six months.  Why?  Because we mean it, if you don’t like the work, you get the your money back.

Let me know what you think.

My life has become absorbed with reading and learning about wealth on the Internet. If you are like me, then you probably receive 10 newsletters a day, plus all other extra emails that are sent out to get you to sign up to this package or that package.

I woke up this morning thinking, what is it all about and will I ever make any money online? Asking questions is the way to find the answers we are looking for, because, I received an email with the usually YouTube video and I decided to grab a coffee and watch it.

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Let me know what you think about this video?

This has really made me think, but most importantly it has focused my ideas…. So I am off to plan my internet wealth!