Absolute Marketing Tips

We have all been there… Attending networking events, meeting new people - telling them all that we will call them within two days.  

Come on, admit it!  Sitting on your desk right now is a number of cards from people you have met recently and promised to call, but you haven’t.  I will be the first to put up my hand and admit that on my desk right now there are four cards, ok really there are six.

But we dohave a process to follow up on leads and by Monday these people will be in that process. 

Does your business have a process for following up on leads?  How successful is that process?  

Have a look at this post by Jon Miller to learn more about how to manage your leads.  But most importantly, to make sure money isn’t walking out of the door.

Success as always.

This weekend I wore a coat that has been in the wardrobe since last year.  The sun was shining and I just needed something that was going to keep me warm as I went for a walk up the seafront with my son.  

We left the house and as I walked up the road, I put my hands in my pockets and I found a £10 note - WOW! Now we could go for a walk and have ice cream, drinks and a bag of chips (the diet was out of the window!) 

This got me thinking.  Can you remember that feeling of finding something that you wasn’t expecting?  

Now, hold that feeling and think about your business.  Imagine how your customers would feel if you could give them something today, this week or over the next month that they weren’t expecting. How would they respond?

Giving is really a simple task and can also be an inexpensive way to instantly improve your relationship with customers and prospects.

Ideas for you to think about

• Free tips
• Newsletter
• Sample
• Trial offers
• Free report
• Free white paper
• Short video

Make that extra effort and give your customers more then they were expecting.  You will be surprised by the results.  I am off to put together a Top Tips on Marketing.

Have a lovely day.

Kingsmill has opened a cafe - the Kingsmill Breakfast Kitchen.  On Little Portland Street in London.

It is serving free tea and wholegrain toast to communters to raise awareness of its “Wake up to Wholegrain Breakfast Campaign”

The secret to marketing is to take your produce to where your customers are and get them to sample it.

Opening a cafe is expensive, but I would be interested to see their sales results over the coming months and also their market share value.

Have you noticed how most of the brands are bring back ads from the past or using part of them.

The is logical to their madness.  They are already tried and test. Plus it costs less .

There is something about nostalgia that strikes a cord with people.  I would love to see, “We hope it’s Chips” and the Fudge advert.  They both remind of me of my childhood.

I have to say, the Hovis advert which passes through time is fantastic.

What ads would you like to see return to the screen?