Check out an article by Political commentator Cenk Uygur http://tinyurl.com/b5llo2 about Kellogg’s decision to not extent Michael Phelps contract because of a picture of him smoking marijuana coming to light.
Uygur argues that in 2009 this type of Brand protection doesn’t make sense and is out of date. He goes on to say that Kellogg’s have insulted a huge chuck of the population by saying this type of behaviour is wrong.
What about the insult to the other 58% of people who haven’t smoked marijuana? This really made me think about society today. I 100% agree with Kellogg’s decision. Michael Phelps is a national hero. Somebody that people look up, admire and want to be like. Why should a brand that promotes their products to children align themselves with such behaviour. It is like saying, what the hell, do what you like, we still support you.
Whilst 42% of Americans have admitted to smoking marijuana, I bet they didn’t do it in front of their family, children or boss?
There is a time and place for everything and this isn’t the time for a national hero to be endorsed by such a worldwide brand.
When will society learn that our actions have consequences? I am sick of people thinking that they can do what they want, when they want and nobody will say a word. Just look at the state of the governments and political parties across the world.
Brand’s need to protect their image and also the image of the customers who buy into them.
Good for you Kellogg’s you have my vote.
