Absolute Marketing Tips

I have recently started using Twitter and I am on a very quick learning curve.

This article is helping at the moment.

http://www.businesszone.co.uk/cgi-bin/item.cgi?id=193915&d=1095&h=1097&f=1096

If you come across any other tips, please share.

Follow me on Twitter http://twitter.com/ShamaineR

This follows on from the last tip.   There is no doubting that we are in a different economic climate then this time last year.  The marketing tactics that you used last year, may easily destroy your business this year.

The key is to focus on your strenghts and what the business is good at.  Really go back to your core products and services and look at what your customers really needs. 

Business who provide similar services and products as other business are closing their doors every day.  Look at Woolworths.

Do you remember when you were at school and your teacher would make you concentrate on your weaknesses?  I was always good at cooking, but awful at sport.  My sports teacher would really push me to try harder…. did this make me a better sports person. NO! I actually hate exercising, but that is a totally different blog story then this!  If I had, had the time to focus on my cooking, I better I would be giving Gordon Ramsey a run for his money… Well I can dream. The plain truth is that when we focus on our strengths we excel.  A hidden passion surfaces.

Tip:  Identify your businesses core products and services.  Focus on these areas and either drop all other bits you are doing or archive them for a time when the economy is stronger.  Give your customers what they have always bought from you and get better at it. 

Hope this helps?  I really would welcome your feedback.

A quarter of five-year-olds have internet in their bedrooms;

one in three eight-year-olds owns a mobile phone;

by the time they leave primary school 40% have the net in their room – although 80% still read for pleasure.

Guardian

Let me ask you a question.  It is Monday morning and time to go back to work, did you jump out of bed today and think, right I am going to XYZ to help my business… or did you jump out of bed and think, OMG, where do I start?

Peter Jones from Dragon’s Den was on the Chris Moyles show this morning talking about business and the current recession.  It was like a breath of fresh air, at last, someone who is being positive about our economic climate.  It was wonderful to listen to the radio and not hear the doom and gloom stories that the press have been putting out recently.

Don’t get me wrong, I know better then anyone that times are difficult - but it really is all down to your mind set.  Do you see this time as a way to grow you business or are you struggling to make ends meet and are thinking “Why am I bothering”?

Tip: Think back and remember one thing that you did that grow your business, was it sending out a letter, going networking, pick up the phone or simply just asking a good client for a referral?  Choose just one thing and do it this week.  Don’t overwhelm yourself with ten things to do, just do this one thing and make sure that your mindset is positive about what you are doing.

My one thing this week, is to update my blog three times.  With interesting tips and facts.

Let me know your comments and feedback.