Kingsmill has opened a cafe - the Kingsmill Breakfast Kitchen. On Little Portland Street in London.
It is serving free tea and wholegrain toast to communters to raise awareness of its “Wake up to Wholegrain Breakfast Campaign”
The secret to marketing is to take your produce to where your customers are and get them to sample it.
Opening a cafe is expensive, but I would be interested to see their sales results over the coming months and also their market share value.
