This weekend I wore a coat that has been in the wardrobe since last year. The sun was shining and I just needed something that was going to keep me warm as I went for a walk up the seafront with my son.
We left the house and as I walked up the road, I put my hands in my pockets and I found a £10 note - WOW! Now we could go for a walk and have ice cream, drinks and a bag of chips (the diet was out of the window!)
This got me thinking. Can you remember that feeling of finding something that you wasn’t expecting?
Now, hold that feeling and think about your business. Imagine how your customers would feel if you could give them something today, this week or over the next month that they weren’t expecting. How would they respond?
Giving is really a simple task and can also be an inexpensive way to instantly improve your relationship with customers and prospects.
Ideas for you to think about
- Free tips
- Newsletter
- Sample
- Trial offers
- Free report
- Free white paper
- Short video
Make that extra effort and give your customers more then they were expecting. You will be surprised by the results. I am off to put together a Top Tips on Marketing.
Have a lovely day.
March 18th, 2009 at 10:12 am
That reminds me of when I put a suit or jacket on for the first time in months and find a few business cards from people that I should have followed up with! Guilt trip or what after that.