Absolute Marketing Tips

We have all been there… Attending networking events, meeting new people - telling them all that we will call them within two days.  

Come on, admit it!  Sitting on your desk right now is a number of cards from people you have met recently and promised to call, but you haven’t.  I will be the first to put up my hand and admit that on my desk right now there are four cards, ok really there are six.

But we dohave a process to follow up on leads and by Monday these people will be in that process. 

Does your business have a process for following up on leads?  How successful is that process?  

Have a look at this post by Jon Miller to learn more about how to manage your leads.  But most importantly, to make sure money isn’t walking out of the door.

Success as always.

I have a ton of ideas I want to share with you, but I was in my local shop this morning and we were discussing how trade is.  The shop keeper was telling me that trade is quiet, but they weren’t worried because it normally is for last two weeks in November because people are either waiting to get paid, or they are saving their money for Christmas shopping.  They then picked my brains, like they always do… and asked me how to create urgency in sales for the month of December.

This is what I shared with them.  There are three strategies that sell in this world, whether it is to a consumer or to a business:

1. Fear or scarcity
2. Whats in it for me - WIIFM
3. Sex

Using these strategies you can implement simply marketing ideas to create urgency in sales:

1. Fear/scarcity - Tell them they need to act know to get it.  You only have a limited supply and when they are gone, they are gone!  Or the price will go up. 
2. WIIFM - People buy things because of “what is in it for them”.  They buy the benefits of your produce/service, so have you explained what they are?  A quick solution is to package your product up with a special offer i.e. if you buy today we will give you XXXX, but the offer is only available today.  When you give your customers something extra it increases their perception of value to your overall offering.
3. Sex - This one often gets people scratching their heads, how can I use this, ethical, in my business.   It is easier then you think.  Haagen-Daz ice cream, Galaxy chocolate and the M&S food adverts use this all the time.  It is the suggestion and the tone that is used to sell, the rest is left to your imagination.

Bonus - if you use these together i.e. special offers and urgency, you will create an irresistible offer - guaranteed.

Using these strategies and simply marketing ideas will not only create urgency in sales, but ultimately convert your leads.

Let me know if you are using these tips.  I am very interested to learn of you success.